Inspiration is not enough when facing a media interview so prepare, prepare and prepare again.

Decide what you want to talk about and what you don’t want to talk about and stick to it.

Understand the reason for the interview, be clear about what you want to achieve, or don’t do it.

It is not a conversation; start with what would normally be your conclusion - your headline.

Then tell a good story and don’t get bullied; it’s about communicating your message not about just answering their questions.

Be confident,
be credible and
be in control.